Our recent user conference gave me the opportunity to spend several days with
our customers. I was able to share Archive Systems’ software product strategies
and roadmaps, and most importantly, take in the strategies and opinions of some
of the most accomplished and respected records managers in the country. The
dialogue was invaluable.
Being a meticulous observer, I took note of the industry buzz words peppered
into conversations like HP sauce on a bad steak. We are a Microsoft partner,
after all. It was interesting to see the reaction to some of the terms being
bandied about. Here are 7 of the most noteworthy – and how the terms were
interpreted by our customers, most of which were records managers.
| When they hear … | They think … |
| Private Cloud | The worst of both worlds. |
| Social Media Policy | Non-existent policy to prevent employees from humiliating themselves and
co-workers on Facebook to the point of termination. |
| CMIS Standard | The dream, based on the premise that ECMs will willingly talk to each
other. |
| Blob Storage | The fat guy in IT that stores your electronic records. |
| RFID | The dream, based on the premise that companies have boat loads of money to
stick a GPS on each of their records. |
| ECM Integration | Cha ching ($$$$) |
| Names that begin with e or i | Apple is the only company, post 1999, that can use these prefixes and not
look stupid. |
This is my top 7 list. I vow to stop using them in public. I invite you to
share your most overused or maligned term. All in good fun.
Bruce Nunn
VP of Marketing
Archive Systems, Inc.